Events are the single most effective tool for keeping a community active. They give members a shared experience to refer back to and a reason to stay engaged.
Creating a community-only event
When creating an event, set visibility to Community-only and select your community. Only members will see the event in their feed. This creates a sense of exclusivity and rewards active membership.
Inviting the whole community
Post the event in your community feed with a clear call to action. Pin the post so new visitors see it immediately. Mention the event in any community discussion threads where it is relevant.
After the event
Post a recap in the community within 24 hours. Tag members who attended, share photos (with consent), and tease the next event. This follow-through converts one-time attendees into loyal community members.
Event rhythm
A community that hosts events on a regular cadence — monthly, quarterly — builds a predictable calendar that members plan around. Consistency creates anticipation.