Email is still one of the highest-converting channels for event promotion, especially for audiences you have already built a relationship with.
Who to email
Start with people who attended your previous taron events — export your attendee list and add them to your email list with their permission. Past attendees are your warmest audience for future events.
What to send
- Announcement email — sent the day you publish. Short, direct, one clear CTA: Register now.
- 7 days before — event overview, what to expect, who else is coming (social proof), and the registration link.
- Day before — logistics: venue, time, what to bring, online access link if applicable. Keep it brief.
Writing subject lines that open
Be specific. "Lagos Design Dinner — 12 spots left" outperforms "You're invited to our event." Urgency, specificity, and relevance are the three rules for subject lines that get opened.
Tools
taron's built-in Message Attendees tool covers registered attendees. For your wider email list, use a tool like Mailchimp, Brevo, or a simple BCC email to start.