Effective event promotion is less about reach and more about relevance. Getting your event in front of the right people at the right moment matters more than broadcasting to a large generic audience.
The first 24 hours after publishing
Share immediately to your most engaged audience — WhatsApp groups, your community on taron, your close followers. Early registrations create social proof that drives more registrations. Do not wait for the "right moment."
Which channels work best
- WhatsApp — highest open rate for Lagos and West African audiences. Personal and group messages both work.
- Instagram Stories — swipe-up links (or bio link) drive mobile registrations effectively.
- taron community posts — reach people already on the platform who are primed to register.
- LinkedIn — works for professional and B2B events.
Promotion timing
Launch when you publish. Post again 10 days out, 3 days out, and the morning of the event. Each post should have a different angle — not the same message four times.